TORRES HOSPITALITY PODCAST: Interview Shiho Kuroki | Strategic Connector | Brand expert | Japan/UK

Ep 61 Interview Shiho Kuroki | Strategic Connector | Brand expert | Japan/UK Shiho has been working in the Hospitality Industry for over 20 years. From strategy to branding and marketing, specialized in the Japanese and UK / Europe markets.

We have discussed about:

-Her career growth, from JTB in Japan to the UK, and setting up her own company, www.baseeast.com

-The meaning of branding, and how any company, from small to large, can strategize the way they position themselves

-How to understand the Japanese clients in Europe

-Her optimism on how the industry will come out of the current scenario

And as always, advice for the young professionals and students in the industry

I hope you find it as insightful as I did.