Ep 61 Interview Shiho Kuroki | Strategic Connector | Brand expert | Japan/UK Shiho has been working in the Hospitality Industry for over 20 years. From strategy to branding and marketing, specialized in the Japanese and UK / Europe markets.
We have discussed about:
-Her career growth, from JTB in Japan to the UK, and setting up her own company, www.baseeast.com
-The meaning of branding, and how any company, from small to large, can strategize the way they position themselves
-How to understand the Japanese clients in Europe
-Her optimism on how the industry will come out of the current scenario
And as always, advice for the young professionals and students in the industry
I hope you find it as insightful as I did.