Torres Consulting

Hotel News #0320ENG

I would like to highlight the following news that have got my attention this week:

-Europe Hotels Private Collection’s rebranding

-Hilton’s new brand

-Global Luxury & Ultra Luxury openings in 2020

Rebranding: Europe Hotels Private Collection is now Sircle Collection. The Amsterdam-based chain, which only started 7 years ago, has now 13 Hotels in 8 cities, restaurants and also handle the asset management for W Amsterdam.  One small boutique company to keep an eye on in the European market.

New brand: Hilton has just unveiled Tempo (already referred to on our web a few weeks ago). The brand will start 30 properties signed and 30 on the pipeline. It will focus on helping guests live better lives, via wellbeing and a focus on lifestyle.


While in the last Videonews the focus was global but in all price-ranges, this article focuses solely on luxury & ultra-luxury. It highlights over 100 openings all around the globe. Too many. That is why I’ve selected the ones I consider more relevant:

Rosewood Sao Paulo: The first Rosewood Hotel in Latin America, designed by star architect Jean Nouvel and designer Philippe Starck.

One & Only Montenegro: First one of the company in Europe, it can be a boost to this up an coming destination.

Six Senses New York: The brand, recently acquired by IHG, will debut in NYC with an urban resort on 2 modern buildings in the High Line area. Another luxury property opening in a market that could feel saturated. However, statistics show that in the US market, demand exceeds supply growth.

NoMad London: Yet another addition to the ever-growing scene of 5* hotels in London, the American NoMad brand will premiere outside the US. Based on its’ location ans style, will compete with the likes of Hoxton, St Martins Lane or ME.

-Anantara Ras al Khaimah: Shortlisted due to its’ new concept of overwater Maldivian style villas, which will be unique and can lead a new design trend in closer locations.

-Reyjkavik Edition: Three Edition hotels will open in 2020 (Dubai, Tokyo and this one). What makes this one stand out is the location. With Iceland having been suffering overtourism, and its’ industry (including airlines) going through shaky times, it’s reassuring to see brands such Edition invest on such location.

As an extra bonus, I would also like to highlight two announcements made this week: The arrival  of the So/  brand to Spain, via the repositioning of a 5* Hotel in Sotogrande, in the Spanish Costal del Sol. Also, Six Senses has announced its’ debut in London in 2023.

@anantara_hotels @six_senses_  @hiltonhotels @rosewoodhotels @OOResorts @nomadhotels @accor @editionhotels @costadelsol  @torresconsulti1  #hotels #hotelopening #costadelsol

Pablo Torres

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