For best collaboration, should Revenue Management fall under Sales & Marketing – or vice versa? Should they be separate departments on the same level of the hotel hierarchy? Or one single department? (via RevFine)

https://www.revfine.com/revenue-management-sales-marketing-collaboration/#pablo-torres

Pablo TorresHotel Consultant, TSA Solutions

“Forums seem to point in that direction, that is right. With technology now taking care of certain tasks that were once very time-consuming, revenue managers can focus purely on strategy, together with the Sales Manager, roles that will converge eventually. In fact, some people talk about the possibility that the role will become a “Profit Manager”, i.e., not only focused on driving revenue to the property but also – or mainly – focused on profitability, with a closer relationship with finance.”