INTERVIEW Lars von der Wettern. Consultant, Hotelier & Start Up Entrepreneur. Germany

EP 62 TORRES HOSPITALITY PODCAST INTERVIEW Lars von der Wettern.

Consultant, Hotelier & Start Up Entrepreneur. Germany

Lars started working in Hotels and, as many, fell in love with the industry. After many years working in Operations , decided to jump and start working as Consultant and Advisor.

We talked about:

-His reasons to love the industry: People interaction, and creating an impact, both at personal and financial level.

-How the current pandemic is affecting the industry, where many non-value added businesses will disappear

-The accelerated shift towards a more eco-friendly, sustainable tourism, full of opportunities on the new segments

-The future is digital, and hoteliers should use the time now to invest on it

Tips for hoteliers to drive revenue:

-Be creative: Focus on new segments, such as digital nomads

-Organize a startp up camp. Mix local artists.

-Set up F&B workshops, teach cooking, start delivering it

-Be THAT dark kitchen that others are searching And as always, advice for the younger generations:

-There will always be space for top talent in the industry. Keep training, keep learning -Nowadays, no one can plan a career 20 years ahead. Things have changed

And a final great message: be away from being a commodity, both as a hotel and as a professional.

BE RELEVANT MAKE AN IMPACT HELP CREATE A BETTER WORLD

Pablo Torres

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