Pablo Torresathan founded Fortis Riders 21 years ago, to cater for the most challenging customers. From all that experience, he’s now written a book: “What rich clients want (but won’t tell you)”.
And we talked about it in our conversation, plus:
The origin of Fortis, from student rides, to catering for some of the most wealthy people on Earth.
His mentor, Jim Town, who inspired many at Fortis.
What makes Fortis different
The learnings from these years leading Fortis, which have inspired the book, like how the “problem solving” approach and owning the service has a positive impact.
Main changes in the industry and business forecast post-Covid
And as always, advice to the young
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